Surfitlocker started with a SIMPLE mission:

create a better way for people to enjoy the OUTDOORS, MORE OFTEN.

We started Surfitlocker because we thought there had to be a better way to get the best paddle equipment when you need it, where you want it, fast and simple.  We also wanted to create a new kind of outdoor experience by offering a quick and easy way to get access to the best equipment, while providing a way for quality brands and the local community to interact and be involved.

And so, we began searching for the right locations and shops close to some of the best water locations in the world. We designed the entire experience around a top quality selection of equipment and services that will help you experience the outdoors like never before.

The Surfitlocker logo is a tribute to my son's VW bus and my favorite 9' 6" board that was inside when everything literally "went up in flames" on a trip back from Santa Cruz in July 2013 .  Our goal with Surfitlocker is to create a fun, creative, adventurous and open-minded company that embraces change and provides great service and products to make your outdoor experience the best it can be!

We welcome your ideas and feedback.  Just email our team at:

PS: If you own an old VW Bus, have the fuel lines checked often.

Our Company Values

Value relationships. 

Innovate and have fun.

Give back - Surfitlocker donates 1% of our net profits to ocean and clean water projects.


Highway 17, Scotts Valley, CA, July 2013